04 Oct Place Residential – Web Copy project
As part of our collaborative arrangement with Jaijo Design I was put in touch with Sarah Cassidy, Managing Director of Place Residential – an estate agency based in Chalfont St. Peter. Sarah was looking to give her website a refresh and had approached Jaijo to undertake the project. Naturally Jai referred Sarah to me to produce the updated copy for the new website.
I had an initial meeting with Sarah at her offices to talk about the project and for Sarah to decide if working with me was the way forward. We covered things like my background and specialisms as well as what kind of message she wanted to communicate throughout her new-look website. I like to meet in person as it helps me to get a grasp on their tone and what their brand means to them – this means that my writing stays human and inclusive.
Upon meeting Sarah and her team, I was immediately struck with how professional and driven they all were. There was a real feeling of pride in their work and their telephone manner was approachable and professional – giving the caller a real sense of confidence in this team of career driven women. This was one of the key messages that Sarah was keen to get across.
When I returned to my office I did some extensive keyword searches and SEO terms to come up with a list of the most searched phrases in real estate. This gave me a basis upon which to structure the copy. I worked to a sitemap produced by Jaijo and spent time ensuring all the necessary key phrases were present but did not detract from the key messages.
Once the copy had been signed off by Sarah and her team, I went over and spent a couple of hours in the Jaijo studio to make sure that the copy all sat comfortably in the framework that the team had built. I like to do this as an added layer of quality control to make sure that the final site that the client sees is the best it can be.
The website is now live. I think it looks great and reads smoothly – see what you think and if you’re ever looking to move the area, be sure to drop them a line.
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