Jon Schaaf
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Author: Jon Schaaf

We are living in extraordinary times – one day we’re going to look back on this period of social distancing and reminisce about how bored we were, and how there was ‘nothing to do’ – the fact is, we’re being isolated for our own health....

… is probably the only sentence looping through every celebrity’s mind during a public appearance. It’s one of the most damning digital trends that many people can’t shake off. Whether you’re famous or not, an ill-timed photograph or throw away comment can catch fire when you...