what you say, how you say it
your story, your shop front
making the best of your marketing activity
Good copy is essential for communicating with your customers. Just think of all the things you write in your day to day lives – letters, emails, tweets, Facebook status updates, text messages. Having something to say is only half the battle; saying it right is where the skill comes in. It doesn’t have to be Chaucer, but having good quality copy can really make a difference to your business. As in life, looks will only get you so far; words however, will motivate, inspire, persuade and impress – all the things you want to enhance your business.
Good copy will get your message across loud and clear. It’ll help you to develop your client relationships and ultimately give you an edge over the competition. A well written website, email or brochure will make people want to do business with you.
Social media allows us to be more connected than ever before. It has changed the way in which we interact with family, friends, organisations and the wider world. While not every network will be relevant to your business it is important to have a presence. Social media acts as your direct link to your customer, and it works both ways. It gives you the opportunity to get your brand onto their timeline but it also gives them the ability to contact you directly. This kind of interaction is invaluable for businesses of any size and is now more readily available than ever before.
Being likeable on social media can carry your brand a long way and help you better understand what your customers want from you and where you can improve. It is an integral part of building and maintaining customer relationships.
Your brand message and tone all starts with your website and cascades down through the social media. We can help with your blogs and managing your social media accounts, ensuring that you are active and responsive to your customers.
Nearly all aspects of business rely, in some part, on marketing to be successful. It is the process by which your product or service is introduced and promoted to potential customers, after all, it doesn’t matter how good your product or service is if people don’t know about it.
Marketing is regularly used as an ‘umbrella’ term. Quite often, if a task or project can’t be solidly categorised as Sales or Finance, it gets passed to marketing. That’s why we generalise. Marketing services can be anything that you can’t achieve alone. It may be something as simple as designing a print advert for a journal or as complex as rebranding your business. We can help with all of these tasks and projects. Using our in-house skills and extensive network of design and marketing professionals we can cater for all eventualities.
Our aim is to provide you with solutions to all your marketing needs, but for those of you who prefer a list…