11 Jul Why your business should be using social media
The world of marketing and communications was changed forever when social media channels started becoming more and more popular at the turn of the century. Some might say that MySpace started it all but really these social interactions between people were occurring a decade before in chatrooms and famously with MSN.
The natural step for these platforms came in the form of a marketing tool that businesses could utilise to get their products or services in front of their target audiences.
Now, a huge chunk of a business’s marketing budget is spent on content and social media management – both of which we can help you with. If you are interested in our content writing services, please contact us today to see how we can help you. You can also follow us on Facebook, Instagram, and LinkedIn.
So why use social media?
Social Media has a huge global audience
Social media is a great way to connect with people. When you set up social media accounts, not only do you increase your chance of reaching out and connecting with more potential customers but also gain access to an unlimited number of followers who are looking for the products and services you provide! Social Media is a key ingredient in any successful marketing plan.
Social Media posts are immediate
If you want to spread the word quickly, social media is an ideal platform. This is because once a post is made it can be seen by your followers immediately and if one operates in a highly competitive area, speed often matters most of all.
Your audience can communicate with you
Every day people can now voice their opinions on social media and contact companies for help; while this isn’t always a good thing, social media has made it easier than ever before to find the products you want or even a company that will give quality service when needed!
Enables you to establish relationships with customers
Social media allows consumers to have a conversation with the brands they love. A customer may comment on an Instagram post, for example about how much she loves their new lipstick colour, and then in response, you could offer them other products that are similar or even send her one of your newest shades!
Social media gives customers the opportunity to speak directly with companies they care about- from asking questions all the way through making purchases. This eliminates any barriers between those who make our favorite goods and us shoppers looking for something excitingly different at every turn!
Drives traffic to your website
One of the best ways to get people on your site is through social media. You can post links and good quality content in order to drive traffic back towards your website while showcasing what you do, giving customers a better understanding of who you are.
Social Media is cost-effective
Social media is one of the most popular marketing channels for businesses and individuals because it doesn’t come with a hefty price tag. All that’s needed to get started are some computer skills, an internet connection, and creativity! However, producing content regularly can be time-consuming, and often outsourcing your social media and content requirements to an expert can save you a lot of hassle.
Social Media advertising ROI
It is important to think about social media in terms of return on investment. It’s not just a question of whether it costs less than other advertising methods, but if you’re receiving good returns for the time and money invested into your account.
For many businesses out there, ROI (return on investment) matters more when making decisions over what type of ads they should use – much like how value for money should be considered instead of low-cost items.
Social media platforms are vibrant arenas in which you can market your product or services.
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If you have a business and are interested in our content writing services, please contact us today to see how we can help you. You can also follow us on Facebook, Instagram, and LinkedIn.