16 May Get More Facebook Likes
This is probably the most common question we get asked when we take on a social media client. It’s usually question number 3 or 4, after “what’s a blog?” and “How much do you charge?”. We’re huge advocates against chasing Facebook likes; there we said it. If you get hung up on Facebook or Instagram likes then you’re going to spend a lot of your time disappointed.
For us a ‘like’ is cheap and meaningless, it is a single click to acknowledge that someone has seen or enjoyed your content but not enough to engage further. What we like to see is people clicking your call to action or visiting the website – so, we’ll always prefer to look at Google Analytics to decide whether a post is a success.
However, for those that just want to improve their likes on Facebook here are some tips on how to boost your visibility and encourage sharing on Facebook.
Post five times a week so you’re appearing regularly in your followers’ timeline and are impossible to forget.
The best time to post will depend on what kind of business you have. Think about how your potential customers behave and work, as well as when they’re most likely checking their social media platforms for updates – this way, people can see your content much sooner!
Use eye-catching imagery and video work. It’s best to use a mix of video and still imagery to give your timeline a bit of variety.
Posts that are between 100 and 150 characters tend to be more popular. In today’s culture, people are inundated with information and you need to be able to catch their attention and deliver your message within the first 15 seconds.
Be relevant – your audience wants a connection with you and you need to let them know that YOU know who they are and what appeals to them.
People follow you because they know who you are and they like who you are. So make sure that even on social media you use your brand tone consistently.
A “Call to Action” is there to encourage your followers to engage with you. It’s fine to ask your followers to share, like, or comment – sometimes hinting isn’t enough – be explicit about what you want them to do.
There is a wealth of software available that can help you create interesting and innovative content – get out there and find it and utilise it; your followers will thank you.
Before you post something on social media, ask yourself if your followers are going to get something from it. If your followers find value in your content they’ll be back and they’ll engage with it.
Find out what type of content your followers like the most and post more of it. This is a simple set of tests; go and experiment and see what they respond to best.
Some of the most popular posts on social media are educational. People want to learn about things they didn’t know they were interested in. Guides and tips like this one get people engaged and make them feel like they’re getting something from their relationship with you.
Just like this article – creating lists and infographics are a great way to get your content in front of the right eyes. This is a combination of providing value and educating people. Infographics are also a great way to brand your content so that people remember you.
Make sure you tailor your content for the season or approaching holiday period. Don’t be posting pictures of sunny beaches when your audience is preparing for Christmas.