11 Sep Get More Customers with Google My Business
We’ve shown you how to set up your Google My Business account and answered some of your Google My Business questions; now we look at how you can make it work for you – it’s all about being optimised! This often-neglected platform is really powerful and it shocks us just how many people ignore it. It gets you shown in search results when people are looking for you online, and it’s free, which makes it the perfect marketing tool for all kinds of businesses.
We’ve put together some tips to help you get some results with your Google My Business profile, as always, if this sounds like a bit much hassle for you, we can take over – just drop us a line via the contact page.
It’s digital. Even if you run an old-fashioned brick-and-mortar shop, your customers are online where they’ll typically start their search for the products or services of a company like yours-and that means there’s no end to how much money can be made by marketing in this way!
If you want people to find your business, it’s important that they have easy access. A Google My Business account ensures a search on google will take them right to where all the information about who is behind this company can be found.
When you are featured on page one of a Google search, it’s easier to get found. GMB will improve your local SEO and show up when people look for businesses like yours.
A Google business account is your ticket to top search engine results. Not only will it provide access and analytics, but the ability for you to optimise your paid advertising strategies as well!
A Google My Business account lets you keep customers informed.
Don’t leave customers guessing about your business’s important details. You don’t want them relying on Yelp or TripAdvisor for information when they can just come here and find all of the correct data right from us!
Your Google My Business listing includes contact information, business hours, and other essential details. You can post updates to share that you’ve expanded services or temporarily closed down in order for emergency situations like COVID-19.
The best way to avoid misinformation is by staying in touch with your customers. They want you, not just a faceless corporation. They want to build a relationship with a business that shares the same values as they do, GMB and social media is the best way to help potential customers decide with whom they want to do business.
A Google My Business profile is a great way to lend credibility and increase customer engagement. We’ve heard from industry research (probably CIM but we can’t remember), that customers are 70% more likely to visit businesses with listings on GMB than those without one!
Trust is a key factor when it comes to making purchase decisions. The more confident you are, the better! Credibility gained from Google can sway people in your favour and make them much more likely to visit your store.
Google My Business reviews help build trust, too. According to industry research, 88% of consumers trust online reviews as much as personal recommendations. This should play an important role in your marketing strategy.
Get In Touch
As always, if this all sounds like a bit much for you and you’d like to have a chat about how we can help, drop us a line via the contact page and we’ll get back to you as soon as possible. You can also follow us on Facebook, Instagram, and LinkedIn.